The bridge to reach a generation of gamers.

Impulse is at the intersection of competitive esports, entertainment, and South-East Asia. We connect esports to the real world by reaching out to fans and gamers with an authentic tone of voice. We present brands to our audience in an exciting yet familiar way.

Brands we've worked with

At a glance


Esports fans across our network of products.

7 million+

Monthly impressions from content, streaming, and more.


Events attended between players and staff.


Total following and viewership of our Paper Rex players and streamers.

Our network of products


A digital publication filling the void of Counter-Strike news and culture in Asia. Our community is over 150,000 members strong, with 15,000+ monthly active readers in over 40 countries.


A key instrument in our media arsenal is our online, subscription-based league, with over 1500 matches played each month and a loyal, enthusiastic FPS fan base.

Paper Rex™

Our esports team built with some of the most popular and most sought after players in Asia. We got started with CS:GO and have made the transition to Valorant. We are just getting started.